Paid Advertising

Every dollar spent working
harder than the last

We build and manage ad campaigns on Meta, TikTok, and Google, built around your numbers, not vanity metrics. Tight targeting, creative testing, and relentless optimisation to maximise your return.

Start a campaign See a case study
4.8x
Average ROAS delivered
60d
Avg time to profitable scale
5.4x
Best ROAS achieved
80+
Campaigns managed

We don't manage ads. We build performance systems.

Most agencies set up campaigns and report back. We build a system of structured accounts, tight audience segmentation, creative testing frameworks, and weekly optimisation cycles. The goal isn't to run ads. The goal is to find what works and scale it.

See the Krikacy case study
// Campaign report: Meta Ads
spend: $3,200
revenue: $19,840
ROAS: 6.2x ↑ from 2.1x
 
winning_creative: ugc_v3
// → CTR 4.8% · CPA $6.20

Platforms: Google, Meta, TikTok

We manage campaigns across the three major paid platforms, each with different strategies, creative formats, and audience behaviours. We know what works on each and how to use them together for maximum reach and lowest blended CPA.

Tell us your goals
// Platform mix: Q4
google_search: high intent
meta_retarget: warm audiences
tiktok: cold + UGC
 
blended_CPA: ↓ 34%
// → total ROAS: 5.1x

What's included

Account audit & rebuild

We start by auditing your existing account structure and rebuilding it for clarity and performance, eliminating wasted spend from day one.

Audience targeting

Tight segmentation across custom audiences, lookalikes, interest stacks, and keyword intent, so your budget reaches people ready to buy.

Creative testing

We test creative systematically, including static, video, UGC, and carousels, and scale what works. Every losing ad tells us something valuable.

Weekly optimisation

Every week we review performance, kill underperformers, scale winners, and adjust bids, so results improve continuously, not once at setup.

Landing page CRO

We don't just manage ads. We also fix the pages they land on. CRO improvements compound your ad performance without spending more.

Transparent reporting

Clear dashboards showing spend, ROAS, CPA, and revenue, updated in real time. No surprises, no spin, just the numbers.

Ready to make your ad spend work harder?

Tell us your current ROAS and what you're targeting. We'll tell you what's possible.